Topical authority is a concept within SEO where a website creates a hub of quality content focused on becoming the go-to for a certain subject. This can be in the form of guides, how-to’s, videos and so on, usually held together by a central pillar page that collates all those pages.

This is to help search engines understand what your site’s main content is, aiming to therefore rank better overall for the said topic and encourage users to your website. From a user perspective, this is also really helpful, as all of their questions and concerns can be answered in one place, thereby building trust for your brand.