PushON recently held our latest eCommerce Brains of Bristol meetup, welcoming Camilla Bass from Fresh Relevance and Matt Duff from Adobe to join our discussion around Google’s Core Web Vitals. Alongside Nikki Halliwell and Tim Willis, who were flying the flag for PushON, we explored why it’s important to understand how the new updates could impact your online business.
Core Web Vitals are Google’s group of UX-related ranking factors that could see you soar to page 1 or fall to page 10 in the search engine results, depending on whether your website is ready for this update. In our meetup, our audience discovered how they can not only tailor their eCommerce strategy to get one step ahead of the competition, but use these updates to their advantage.
We also covered Progressive Web Apps and how Google’s Core Web Vitals update can benefit those early adopters using PWA technology. The overall market awareness of PWAs has significantly increased in the last year, with businesses starting to evaluate them as a viable solution to their slow page speed and poor mobile UX problems. Thanks to its pioneering technology, PWAs provide great web performance with a fast, reliable and engaging user experience – which all look great in the eyes of Google.
The on-demand video’s are ideal for anyone who wants to understand:
• What Core Web Vitals are
• What makes for a good website experience
• How to measure your site’s performance
• Progressive Web Apps (PWAs)
Give them a watch and do keep an eye out for our next event in Bristol – we’d love for you to join us!