Peli Products

Peli Products case study

Peli Products (UK) is the sole distributor of Peli protective cases as well as accessories including torches and lighting. Founded in 1992, Peli Products have established themselves as the market leader in protective cases, and custom foam inserts.

Peli Products website demonstrated on laptop and mobile


Peli Products initially approached PushON to provide Technical Support for their existing Magento 1 website in 2017. The website had numerous issues which needed to be addressed, and a Magento Audit was delivered to stabilise the platform.

After three years of successfully supporting the Magento 1 website, it was time to migrate to Magento 2. Naturally, a business the scale and ambitions of Peli Products wanted to take the opportunity to take the best parts of the previous website and incorporate them into a new design that; reflected the Peli Products brand, would be highly converting and deliver a good experience to customers.

Peli Products website demonstrated on laptop
Peli Products website demonstrated on mobile


Magento Open Source was chosen as the eCommerce platform for the migration from Magento 1 due to its flexibility and open-source grounding, as well as Peli Products own familiarity with Magento.

PushON facilitated a series of workshops which culminated in the definition of a functional specification and creative brief for the project. The scope of the project was broad incorporating third-party applications for search & reviews, in addition to custom Magento extensions to provide additional functionality to customers. Key functionality included:

  • Magento Open Source
  • Full UX design processes
  • Advanced site search powered by Klevu
  • Google Shopping Feed integration
  • Trustpilot integration
  • B2B quotes
  • Delivery dates
  • Warranty registration

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